{"id":987501702,"date":"2025-10-02T11:55:00","date_gmt":"2025-10-02T09:55:00","guid":{"rendered":"https:\/\/bigshopper.com\/oplossingen\/benchmark-insights\/"},"modified":"2026-01-27T15:41:27","modified_gmt":"2026-01-27T13:41:27","slug":"benchmark-insights","status":"publish","type":"page","link":"https:\/\/bigshopper.com\/nl\/oplossingen\/benchmark-insights\/","title":{"rendered":"Benchmark Insights"},"content":{"rendered":"<p>[et_pb_section fb_built=\"1\" _builder_version=\"4.27.4\" _module_preset=\"default\" background_color=\"#dfe7f1\" use_background_color_gradient=\"on\" background_color_gradient_stops=\"#dfe7f1 1cm|#ffffff 20cm\" background_color_gradient_unit=\"cm\" min_height=\"100px\" custom_margin=\"-190px||||false|false\" custom_padding=\"0px||29px||false|false\" hover_enabled=\"0\" da_disable_devices=\"off|off|off\" global_colors_info=\"{}\" sticky_enabled=\"0\" custom_margin_last_edited=\"on|phone\" custom_margin_tablet=\"-320px||||false|false\" admin_label=\"Section\" custom_margin_phone=\"-320px||||false|false\" da_is_popup=\"off\" da_exit_intent=\"off\" da_has_close=\"on\" da_alt_close=\"off\" da_dark_close=\"off\" da_not_modal=\"on\" da_is_singular=\"off\" da_with_loader=\"off\" da_has_shadow=\"on\"][et_pb_row _builder_version=\"4.27.4\" _module_preset=\"default\" max_width=\"1200px\" custom_margin=\"70px||||false|false\" custom_margin_tablet=\"130px||||false|false\" custom_margin_phone=\"130px||||false|false\" custom_margin_last_edited=\"on|desktop\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"][et_pb_column type=\"4_4\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.4\" _module_preset=\"default\" min_height=\"88.8px\" global_colors_info=\"{}\"]<\/p>\n<nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav>\n<p>[\/et_pb_text][et_pb_text _builder_version=\"4.27.4\" _module_preset=\"default\" text_font_size=\"52px\" custom_margin=\"||||false|false\" custom_margin_tablet=\"0px||||false|false\" custom_margin_phone=\"0px||||false|false\" custom_margin_last_edited=\"on|desktop\" global_colors_info=\"{}\"]<\/p>\n<h1 style=\"text-align: center;\"><strong>Benchmark Insights<\/strong><strong><\/strong><\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=\"4.27.4\" _module_preset=\"default\" header_2_font_size=\"28px\" max_width=\"80%\" max_width_tablet=\"80%\" max_width_phone=\"80%\" max_width_last_edited=\"on|desktop\" module_alignment=\"center\" custom_margin=\"10px||0px||false|false\" inline_fonts=\"Montserrat\" global_colors_info=\"{}\"]<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: x-large;\"><span style=\"font-family: Montserrat;\">Optimaliseer jouw Google Shopping met Benchmark gegevens!<\/span><\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\"4.27.4\" _module_preset=\"default\" max_width=\"80%\" max_width_tablet=\"100%\" max_width_phone=\"100%\" max_width_last_edited=\"on|phone\" module_alignment=\"center\" custom_margin=\"20px||0px||false|false\" global_colors_info=\"{}\"]<\/p>\n<p style=\"text-align: center;\"><span>Krijg een voorsprong op de concurrentie met waardevolle inzichten uit Google Merchant Center. Gebruik Benchmark Insights om je prijsstrategie te verbeteren en slimmer te adverteren.  <\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=\"https:\/\/bigshopper.com\/wp-content\/uploads\/2025\/09\/Middel-4@4x-105.svg\" title_text=\"Middel 4@4x-105\" _builder_version=\"4.27.4\" _module_preset=\"default\" width=\"91.8%\" max_width_tablet=\"\" max_width_phone=\"100%\" max_width_last_edited=\"on|phone\" custom_margin=\"20px|||49px|false|false\" custom_padding=\"44px|||||\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.21.2\" _module_preset=\"default\" background_color=\"#0F273A\" use_background_color_gradient=\"on\" background_color_gradient_type=\"circular\" background_color_gradient_stops=\"#163751 0%|#0f273a 80%\" custom_margin=\"||||false|false\" custom_padding=\"25px||25px||false|false\" da_disable_devices=\"off|off|off\" global_colors_info=\"{}\" da_is_popup=\"off\" da_exit_intent=\"off\" da_has_close=\"on\" da_alt_close=\"off\" da_dark_close=\"off\" da_not_modal=\"on\" da_is_singular=\"off\" da_with_loader=\"off\" da_has_shadow=\"on\"][et_pb_row _builder_version=\"4.21.0\" _module_preset=\"default\" custom_padding=\"0px|||||\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.4\" _module_preset=\"default\" custom_margin=\"||||false|false\" custom_padding=\"0px|||||\" global_colors_info=\"{}\"]<\/p>\n<h3 style=\"text-align: center;\"><span style=\"font-size: x-large;\"><strong><span style=\"color: #ffffff;\">Ontvang Benchmark Insights gratis bij Bigshopper Pro!<\/span><\/strong><\/span><\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.21.0\" _module_preset=\"default\" custom_padding=\"||6px|||\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.4\" _module_preset=\"default\" max_width=\"80%\" module_alignment=\"center\" custom_margin=\"-35px||||false|false\" custom_padding=\"||0px|||\" global_colors_info=\"{}\"]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400; color: #ffffff;\">Benchmark Insights is inbegrepen bij Bigshopper Pro zonder extra kosten! Heb je al Basic of Premium? Upgrade nu en krijg toegang tot handige prijsinzichten.  <\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=\"https:\/\/bigshopper.com\/nl\/aanmelden\/\" url_new_window=\"on\" button_text=\"Aanmelden voor Pro\" button_alignment=\"center\" _builder_version=\"4.27.4\" _module_preset=\"b7aaaacc-f762-4ebc-a310-7b3ecaa2acfa\" custom_button=\"on\" button_text_size=\"18px\" button_text_color=\"#0F273A\" button_bg_color=\"#ffc100\" button_border_color=\"#ffc100\" button_use_icon=\"off\" background_layout=\"dark\" custom_margin=\"||0px||false|false\" global_colors_info=\"{}\" button_text_color__hover=\"#0F273A\" button_text_color__hover_enabled=\"on|hover\" button_bg_color__hover=\"#FFFFFF\" button_bg_color__hover_enabled=\"on|hover\" button_border_color__hover=\"#FFFFFF\" button_border_color__hover_enabled=\"on|hover\" button_icon_color__hover=\"#0F273A\" button_icon_color__hover_enabled=\"on|hover\" button_bg_enable_color__hover=\"on\" background_layout__hover_enabled=\"on|hover\" background_layout__hover=\"dark\" transform_styles__hover_enabled=\"on|hover\" transform_scale__hover_enabled=\"on|hover\" transform_translate__hover_enabled=\"on|desktop\" transform_rotate__hover_enabled=\"on|desktop\" transform_skew__hover_enabled=\"on|desktop\" transform_origin__hover_enabled=\"on|desktop\" transform_scale__hover=\"102%|102%\"][\/et_pb_button][et_pb_text _builder_version=\"4.27.4\" _module_preset=\"default\" custom_margin=\"10px||||false|false\" link_option_url=\"https:\/\/dashboard.bigshopper.com\/en\/\" global_colors_info=\"{}\"]<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/dashboard.bigshopper.com\/nl\/\"><span style=\"color: #ffffff;\"><u>Of verken Benchmark Insights in jouw dashboard!<\/u><\/span><\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" disabled_on=\"off|off|off\" _builder_version=\"4.27.4\" _module_preset=\"default\" custom_margin=\"6px|||||\" custom_padding=\"0px||0px|||\" hover_enabled=\"0\" da_disable_devices=\"off|off|off\" global_colors_info=\"{}\" sticky_enabled=\"0\" da_is_popup=\"off\" da_exit_intent=\"off\" da_has_close=\"on\" da_alt_close=\"off\" da_dark_close=\"off\" da_not_modal=\"on\" da_is_singular=\"off\" da_with_loader=\"off\" da_has_shadow=\"on\"][et_pb_row column_structure=\"1_2,1_2\" _builder_version=\"4.27.4\" _module_preset=\"default\" positioning=\"none\" vertical_offset=\"-487px\" width=\"100%\" max_width=\"1257px\" module_alignment=\"center\" custom_margin=\"1px|||221px|false|false\" custom_padding=\"55px||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.4\" _module_preset=\"default\" width=\"100%\" max_width_tablet=\"90%\" max_width_phone=\"90%\" max_width_last_edited=\"on|phone\" custom_margin=\"4px||||false|false\" custom_margin_tablet=\"0px||||false|false\" custom_margin_phone=\"0px||||false|false\" custom_margin_last_edited=\"on|phone\" custom_padding=\"15px||||false|false\" module_alignment_tablet=\"center\" module_alignment_phone=\"center\" module_alignment_last_edited=\"on|phone\" inline_fonts=\"Montserrat\" global_colors_info=\"{}\"]<\/p>\n<p><span style=\"font-family: Montserrat;\"><span style=\"font-size: 24px;\"><b>Inzicht in jouw marktpositie<\/b><\/span><\/span><\/p>\n<p><span style=\"font-size: 16px;\">Benchmark Insights geeft je waardevolle informatie over hoe jouw prijzen zich verhouden tot de markt, op basis van benchmarkgegevens uit je Google Merchant Center. De tool labelt producten automatisch als boven, op of onder de benchmark, zodat je snel kansen kunt ontdekken. Zodra Benchmark Insights is geactiveerd, krijg je duidelijke classificaties die laten zien hoe je presteert ten opzichte van de markt. \u201cOnder benchmark\u201d wijst op prijsvoordeel en concurrentiekansen, \u201cop benchmark\u201d betekent dat je goed aansluit bij de markttrends en \u201cboven benchmark\u201d geeft aan dat je prijzen hoger liggen dan het marktgemiddelde. Met deze inzichten kun je gemakkelijk keuzes maken en je prijsstrategie optimaliseren.    <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/bigshopper.com\/wp-content\/uploads\/2025\/09\/main-visual-benchmark-insights-visual1.svg\" title_text=\"main visual benchmark insights visual1\" align=\"center\" _builder_version=\"4.27.4\" _module_preset=\"default\" width=\"100%\" max_width=\"90%\" max_width_tablet=\"80%\" max_width_phone=\"80%\" max_width_last_edited=\"on|phone\" module_alignment=\"center\" custom_margin=\"|24px||||\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" _builder_version=\"4.21.2\" _module_preset=\"default\" width=\"100%\" max_width=\"1257px\" module_alignment=\"center\" custom_margin=\"1px|||221px|false|false\" custom_padding=\"0px||2px||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/bigshopper.com\/wp-content\/uploads\/2025\/09\/main-visual-benchmark-insights-visual2.svg\" title_text=\"main visual benchmark insights visual2\" _builder_version=\"4.27.4\" _module_preset=\"default\" width=\"82.3%\" module_alignment=\"center\" min_height=\"100px\" custom_margin=\"7px|64px|-3px|||\" custom_padding=\"|0px|27px|||\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.4\" _module_preset=\"default\" width=\"100%\" max_width_tablet=\"90%\" max_width_phone=\"90%\" max_width_last_edited=\"on|phone\" min_height=\"185.2px\" custom_margin=\"51px||||false|false\" custom_margin_tablet=\"||||false|false\" custom_margin_phone=\"||||false|false\" custom_margin_last_edited=\"on|phone\" custom_padding=\"||||false|false\" module_alignment_tablet=\"center\" module_alignment_phone=\"center\" module_alignment_last_edited=\"on|phone\" inline_fonts=\"BIZ UDGothic,Montserrat\" global_colors_info=\"{}\"]<\/p>\n<h4><span style=\"font-size: x-large; font-family: Montserrat;\"><strong>Geef jouw verkoop een boost met AI-gestuurde voorspellingen<\/strong><\/span><\/h4>\n<p><span>Benchmark Insights helpt je om waardevolle, AI-gestuurde voorspellingen te analyseren die je prijsstrategie optimaliseren. Deze tool gebruikt meerdere gegevens om de optimale prijs van een product te schatten en de mogelijke impact van prijswijzigingen te voorspellen, zoals veranderingen in impressies, klikken en conversies. Met deze inzichten kun je snel beslissingen nemen, je concurrentiepositie versterken en je prestaties in Google Shopping verbeteren.   <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" _builder_version=\"4.21.2\" _module_preset=\"default\" positioning=\"none\" vertical_offset=\"-487px\" width=\"100%\" max_width=\"1257px\" module_alignment=\"center\" custom_margin=\"1px|||221px|false|false\" custom_padding=\"0px||0px||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.4\" _module_preset=\"default\" width=\"100%\" max_width_tablet=\"90%\" max_width_phone=\"90%\" max_width_last_edited=\"on|phone\" min_height=\"278.8px\" custom_margin=\"32px||||false|false\" custom_margin_tablet=\"0px||||false|false\" custom_margin_phone=\"0px||||false|false\" custom_margin_last_edited=\"on|phone\" custom_padding=\"||0px||false|false\" module_alignment_tablet=\"center\" module_alignment_phone=\"center\" module_alignment_last_edited=\"on|phone\" inline_fonts=\"Montserrat\" global_colors_info=\"{}\"]<\/p>\n<p><span style=\"font-family: Montserrat;\"><span style=\"font-size: 24px;\"><b>Verbeter jouw Google Ads strategie met Benchmark Insights en LabelWiser<\/b><\/span><\/span><\/p>\n<p><span style=\"font-size: 16px;\">Benchmark Insights en LabelWiser vormen samen een krachtige combinatie die je meer grip geeft op je prijs- en advertentiestrategie. Door producten te groeperen op basis van hun marktpositie kun je je biedstrategie verfijnen en onderscheid maken tussen concurrerend geprijsde producten en producten die juist te hoog geprijsd zijn. Goed geprijsde producten worden bijvoorbeeld vaker als \u201cChampions\u201d aangemerkt, terwijl duurdere producten eerder als \u201cBandits\u201d worden bestempeld. Zo laat je het algoritme van Google werken op een manier die past bij jouw strategie. Daarnaast krijg je heldere inzichten in hoe producten binnen verschillende categorie\u00ebn presteren in je advertenties, zodat je betere beslissingen kunt nemen.    <\/span><\/p>\n<p><span style=\"font-size: 16px;\"><\/span><\/p>\n<p><span style=\"font-size: 16px;\"><span>Zodra Benchmark Insights je prijspositie heeft geanalyseerd en je producten heeft onderverdeeld, kun je deze labels eenvoudig exporteren naar je favoriete Feed Management System of direct naar Google Merchant Center. Optimaliseer je prijsstrategie en blijf de concurrentie voor met datagestuurde inzichten. <\/span><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/bigshopper.com\/wp-content\/uploads\/2025\/09\/main-visual-benchmark-insights-visual3.png\" title_text=\"main visual benchmark insights visual3\" align=\"center\" _builder_version=\"4.27.4\" _module_preset=\"default\" width=\"100%\" max_width=\"90%\" max_width_tablet=\"80%\" max_width_phone=\"80%\" max_width_last_edited=\"on|phone\" module_alignment=\"center\" custom_margin=\"-56px|24px|100px|||\" custom_padding=\"89px|||||\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav>Benchmark InsightsOptimaliseer jouw Google Shopping met Benchmark gegevens!Krijg een voorsprong op de concurrentie met waardevolle inzichten uit Google Merchant Center. Gebruik Benchmark Insights om je prijsstrategie te verbeteren en slimmer te adverteren. Ontvang Benchmark Insights gratis bij Bigshopper Pro!Benchmark Insights is inbegrepen bij Bigshopper Pro zonder extra kosten! Heb je al Basic of Premium? Upgrade [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":987501639,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-987501702","page","type-page","status-publish","hentry"],"rttpg_featured_image_url":null,"rttpg_author":{"display_name":"Bigshopper","author_link":"https:\/\/bigshopper.com\/nl\/author\/bigshopper\/"},"rttpg_comment":0,"rttpg_category":false,"rttpg_excerpt":"[rank_math_breadcrumb]Benchmark InsightsOptimaliseer jouw Google Shopping met Benchmark gegevens!Krijg een voorsprong op de concurrentie met waardevolle inzichten uit Google Merchant Center. Gebruik Benchmark Insights om je prijsstrategie te verbeteren en slimmer te adverteren. Ontvang Benchmark Insights gratis bij Bigshopper Pro!Benchmark Insights is inbegrepen bij Bigshopper Pro zonder extra kosten! Heb je al Basic of Premium? Upgrade&hellip;","_links":{"self":[{"href":"https:\/\/bigshopper.com\/nl\/wp-json\/wp\/v2\/pages\/987501702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bigshopper.com\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bigshopper.com\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bigshopper.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bigshopper.com\/nl\/wp-json\/wp\/v2\/comments?post=987501702"}],"version-history":[{"count":2,"href":"https:\/\/bigshopper.com\/nl\/wp-json\/wp\/v2\/pages\/987501702\/revisions"}],"predecessor-version":[{"id":987501705,"href":"https:\/\/bigshopper.com\/nl\/wp-json\/wp\/v2\/pages\/987501702\/revisions\/987501705"}],"up":[{"embeddable":true,"href":"https:\/\/bigshopper.com\/nl\/wp-json\/wp\/v2\/pages\/987501639"}],"wp:attachment":[{"href":"https:\/\/bigshopper.com\/nl\/wp-json\/wp\/v2\/media?parent=987501702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}