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Bigshopper Frequently Asked Questions (FAQ)


 

What does Google CSS mean?

The Google CSS program (CSS stands for Comparison Shopping Services) started in 2018. In 2017, Google was fined a record 2.42 billion euros by the European Union. The reason: Google places the results of its own Google Shopping service at the top of the search results, to the detriment of its competitors (other price comparators, such as Bigshopper). In order to avoid new fines, Google has had to adapt to Google Shopping in order to allow more competition. This change meant the start of the Google CSS program. This means that only price comparators (such as Bigshopper) that meet Google's requirements can become partners of the Google CSS program. The European Commission requires Google Shopping to be profitable in an independent manner. This means that affiliated Google CSS Partners have a 20% margin advantage in the auction of Google Shopping.

Google also explains this on https://support.google.com/merchants/answer/7558973?hl=en (Google explains in that article: The European Commission requires Google Shopping to be profitable in an independent manner. Google Shopping currently does this by deducting a fixed margin percentage from every bid that sellers make before it is submitted to the auction. This margin is included in the CPC paid by the seller and is only charged when a user clicks on one of the seller's advertisements.). In short: via Google CSS itself, 20% of your bid within your Google Shopping campaigns goes directly to Google, only 80% of your bid goes to the auction. If you join Bigshopper CSS, your entire bid will go into the auction. You would have to bid 25% more via Google CSS to achieve the same thing (after all: if you bid 1 euro, you enter the auction via Google 80ct, you would have to bid 25% more in order to get back to 1 euro CPC).

 

Why did Google launch its CSS (Comparison Shopping Service)?

In 2017, Google was fined a record €2.42 billion by the European Union. The reason: Google places the results of its own Google Shopping service at the top of the search results, to the detriment of its competitors (other price comparators, such as Bigshopper). In order to avoid new fines, Google has had to adapt to Google Shopping in order to allow more competition. This change meant the start of the Google CSS program. Due to the requirements of the European Union, Google has to offer a model, in which other price comparators can count on a margin. Because of this requirement, there is now an advantage to be gained in Google Shopping if you are a price comparator. By working with a CSS Partner such as Bigshopper, you can take advantage of these advantages.
 

Why Bigshopper CSS?

Several CSS Partners are active in Europe. Why choose Bigshopper CSS? The most important reasons:

  • Price: you pay a fixed amount per month. Do you spend more than 250 euros per month on Google Shopping? Then it pays to switch to Bigshopper CSS.
  • Bigshopper is one of the few Premium CSS Partners in Europe.
  • 20% margin advantage within Google Shopping
  • Bigshopper is active in all European countries covered by the CSS programme.
  • Quality: good and fast service
  • Experience and knowledge: Bigshopper has a lot of experience with switching accounts.
  • Transparent: we tell you all the details, Google requirements and provide honest answers to all your questions.
  • Support: support from both Bigshopper and Google (because Bigshopper is a Premium CSS Partner).
  • No hidden costs and no CPC (cost per click) model
  • Bigshopper has signed a management waiver with Google. This means that Google contacts retain access to the Google Ads accounts that are linked to the Merchant Center linked to the Bigshopper CSS.
  • Bigshopper meets Google's policy requirement that a comparison has been set up for each country/language and that a CSS MCA (Multi Client Account) has been requested and approved for each country/language.
  • Continuity and further development: Bigshopper is further developed through the monthly fees. Bigshopper employs several programmers and support staff. Bigshopper is a high quality platform.
  • Bigshopper fulfills the obligation (this can be found on the CSS partner page of Google as well as confirmed by Google by e-mail) that all products in the Google Shopping feed can also be found on the Bigshopper comparison page.
  • Traffic continues to grow on Bigshopper, no extra costs are charged for all clicks!
  • Bigshopper will not use/abuse the link with your Merchant Center, for example by linking your own AdWords account to your Merchant Center and purchasing residual traffic (which will be resold at CPC rates or which will be provided with affiliate links).
  • Bigshopper has successfully connected many customers, which is good for comparison and continuity.
  • Bigshopper can link your existing Merchant Center account to the Bigshopper CSS, which has the advantage that Bigshopper does not have access to your Merchant Center and that you keep your history.
  • Bigshopper does not need access to your AdWords account.
  • Bigshopper has arranged an opt-in, so that during the transition your ads remain visible on the Google Shopping tab, with Google Shopping search partners, but also within other parts of Google Ads (such as remarketing).
  • Every Wednesday, all new customers are transferred to the CSS. So you have clarity when you will be transferred.
  • Bigshopper does not work with redirects: this ensures that there is no risk that your traffic will end up with a competitor or another customer. We have examples of other CSS partners where this does happen. This is not only against Google's policy, but also totally undesirable. Advertising traffic will continue to be purchased by you and will continue to go to your website without intervention.
  • Fast and accurate search function within Bigshopper (if a consumer clicks on "Van Bigshopper" within Google, the Bigshopper site will quickly load relevant results in the right language and for the right country).
  • The offer on Bigshopper is updated daily. Our algorithm is constantly being improved, so that as many similar products as possible are displayed bundled together.
  • A notice period of only one month.
  • Bigshopper uses Comparison Listing Ads with the highest possible visibility (no exclusions). These are advertisements in Google that can only be used by CSS Partners. Despite the fact that Bigshopper incurs costs for this, we do not charge any additional costs for this. This visibility is included in your monthly fee. Comparison Listing Ads can only be used by CSS Partners.
  • If a feed cannot be retrieved, we will be notified and we will take action to ensure optimum visibility.

In short: enough reasons to join Bigshopper CSS directly.
 

How does Bigshopper CSS work?

If your Google Merchant Center is linked to Bigshopper and you are fully transferred, you will immediately benefit from the 20% margin advantage in the auction. Bigshopper has no insight into your Merchant Center with an account association switch (90% of the switches). Bigshopper also never needs access to your Google Ads account. An advantage of Bigshopper CSS is that we will never advertise your products. You will continue to advertise yourself (and completely manage your campaigns yourself). The only thing that changes is that you see in your account that you are part of Bigshopper CSS. Your ads will continue to go directly to your website (without traffic going to Bigshopper first). So you won't notice the transition, only that under the advertisements it says "By Bigshopper", a link that does refer to Bigshopper (but for which both Google and Bigshopper don't charge any extra costs). Only if we have to create new accounts for you (which are directly under Bigshopper CSS and are not switched from you), we have access to those newly created Google Merchant Centers (we still do not have access to your Google Ads account/data).
 

What are the costs of Bigshopper CSS?

You can join Bigshopper with or without CSS benefits. If you take advantage of the CSS benefits, we will switch your Google Merchant Center, so that you can immediately benefit from the 20% margin advantage. If you want to be visible on Bigshopper without CSS (i.e. without linking your Google Merchant Center to Bigshopper), this is also possible. For the prices of Bigshopper you can contact us via the contact page. It is important to note that Bigshopper does not use a CPC (cost per click) model. You pay a fixed amount per month which gives you the full benefit. If you use Bigshopper CSS, you will also not pay any costs to Google (nor to Bigshopper) if the link "By Bigshopper" is clicked under the advertisement.
 

What are the advantages of Bigshopper CSS?

The first advantage you have is the financial advantage of a 20% margin in the Google Shopping auction. This means that your entire bid in Google Ads within your Google Shopping campaigns will be included in the auction. If you bid 20 cents, 20 cents will go straight to the auction. If you are currently advertising via Google CSS, 80% will go into the auction (in the example this is 16 cents). If you are now a member of Google CSS, you would have to bid 25% more to go along with the same bid in the auction as a competitor who is a member of a CSS Partner (such as Bigshopper).

Previously (before 2019) there was also a kickback in addition to the margin (a percentage that was refunded to your account as advertising credit). The kickback expired on 1 January 2019. The margin advantage of 20% is still active. We expect this to continue, given the fine imposed by the European Union on Google (whereby Google must always offer a model that is fairly competitive in relation to price comparators such as Bigshopper). Another advantage is that you always pay a fixed amount per month. For traffic coming from Bigshopper, you do not pay any extra costs (so there are no CPC rates). You can place your entire offer on Bigshopper, even if you only advertise a part of your products in Google Shopping. This allows you to increase your visibility. Bigshopper has several partners (see our partner page) who can help you join Bigshopper CSS. Of course you can also contact us directly if you have any questions. Bigshopper is active in more than 20 countries.

If you advertise in more than one country, you only need one partner (Bigshopper), which allows you to benefit from the CSS advantages in all European countries. Bigshopper also ensures that in case of problems you will be informed quickly. If something goes wrong with your product feed, our system will notify you accordingly. This is first checked by the Bigshopper team and if your feed no longer works, we will contact you. For optimal visibility in our comparison, we advise you to provide as much data as possible (preferably at least brand, EAN, title, price, URL, image URL).
 

Does Bigshopper CSS advertise on my behalf after the switch?

It may seem that connected webshops advertise via Bigshopper but that is not correct. You will continue to fully control your Google Merchant Center and your Google Ads account. The click costs of Google Ads can also be done via your own account. Nothing changes, only that your account is linked to Bigshopper CSS and that instead of "By Google" under your ads after the switch "By Bigshopper" is listed. Clicking on this link does not cost anything (also Google does not charge you for this). By switching, you will benefit directly from a 20% margin advantage in Google Shopping.
 

20% margin, how does that work?

The European Union has imposed on Google the need for a fair model, whereby other comparators can use Google Shopping, but must be able to achieve an acceptable margin. This decision follows a hefty fine imposed on Google by the European Commission. A price comparator that joins the Google CSS Partner Programme therefore has an advantage of 20% margin in the auction. See also Google's own explanation: https://support.google.com/merchants/answer/7558973?hl=en Google indicates: The European Commission requires Google Shopping to be profitable in an independent manner. Google Shopping currently does this by deducting a fixed margin percentage from every bid that sellers make before submitting it to the auction. This margin is included in the CPC paid by the seller and is only charged when a user clicks on one of the seller's advertisements.

If you use Google CSS, Google will deduct the margin from your bid that goes with the auction. If you offer 1 euro of CPC, only 80ct will go into the auction. If you use Bigshopper CSS, we do not deduct any margin, which means that 100% goes into the auction. You will then benefit directly from a 25% higher bid in the auction (after all: you would have to bid 25% more to get from 80ct to 1 euro). The margin is something that Google CSS directly deducts from your bids, you won't see this in your account. However, you will notice a difference after the switch: your bid will then be fully included in the auction (which means that you will be bidding more). You then have two options: to bid off your campaigns and thus save money or benefit from a better visibility and keep the bids equal.
 

How do I transfer my existing Google Merchant Center to Bigshopper CSS?

Connecting to Bigshopper CSS is very easy. If you currently work with one Merchant Center that targets one country, it is possible to switch your account. This means that everything remains the same, only the Google Shopping ads no longer say "By Google", but "By Bigshopper". Every Wednesday, all accounts that have registered with Bigshopper are switched. Switching is very simple: you send us a so-called "consent mail" in which you agree to the switch from Google to Bigshopper. You will then keep your own account and in case of a switch, Bigshopper will not be able to access your Merchant Center. Bigshopper does not have access to your Google Ads account.

There are a number of important exceptions. If you now have one Google Merchant Center with multiple product feeds aimed at multiple countries (e.g. because you have a .com domain, where you target for example the Netherlands, Germany and France), then we can only switch the most important country (e.g. the Netherlands). For the other countries (in the example Germany and France) we are creating a new Google Merchant Center. You can redesign it and link it to your Google Shopping campaigns. The reason for this change is that the link "By Bigshopper" under the advertisement has to go to the right domain/language. In this way, visitors who click on this link (which will appear under every Google Shopping advertisement) will find the right comparator in the right language of the right country. This only applies if you have one Merchant Center account, where within that account several feeds are targeted at multiple countries.

Another point of attention concerns TROAS, if you use campaigns with the bidding strategy TROAS, then with every switch (both to and from a CSS) the learning period starts again. This can have a temporary negative effect on your campaigns. In that case we advise you to switch in a quiet period for you.
 

How do I connect my webshop to Bigshopper if I target multiple countries with one domain?

If you currently have one Google Merchant Center with multiple product feeds aimed at multiple countries (e.g. because you have a .com domain, where you target for example the Netherlands, Germany and France), we can only switch to the most important country (e.g. the Netherlands). For the other countries (in the example Germany and France) we are creating a new Google Merchant Center. You can redesign it and link it to your Google Shopping campaigns. The reason for this change is that the link "From Bigshopper" under the advertisement has to go to the right domain/language. In this way, visitors who click on this link (which will appear under every Google Shopping advertisement) will find the right comparator in the right language of the right country. This only applies if you have one Merchant Center account, where within that account several feeds are targeted at multiple countries.
 

How should the feed for Bigshopper be built?

To make your products visible on Bigshopper, we need a product feed. This is an XML, CSV or TXT file which contains all the data of all your products. It is also possible to provide a Google Docs document containing your products. It is important that the Google Docs document is publicly accessible (and not password protected). If you are using Google Shopping, you have probably uploaded a feed into the Google Merchant Center. It is possible to use this feed for Bigshopper. Of course you can also create a new feed and tag the destination URLs (so that you can measure traffic from Bigshopper in, for example, Google Analytics). In principle, Bigshopper can import almost any feed structure. Preference is given to a feed as extensive as possible that meets the Google Shopping feed specifications (see https://support.google.com/merchants/answer/7052112?hl=en).

Bigshopper has an extensive algorithm to bundle similar products, in order to do this as well as possible, we advise to include EAN in the feed as a variable (within the Google Shopping feed this variable is called GTIN). It is also important that "brand" is included as a variable. A number of variables are mandatory, such as title, price, image URL and destination URL.
 

What notice period does Bigshopper use?

Bigshopper currently uses a short notice period of one full calendar month for new customers. This means that if, for example, you cancel on 20 January, the contract runs until the end of February.
 

My Google Merchant Center has been rejected, what should I do?

Switching from Google CSS (or another CSS) to Bigshopper CSS will not change Google's policy. This may mean that if you want to advertise products that do not meet Google's requirements, those products will be rejected. In some cases, your entire account may even be rejected.

There is one specific situation if you work with a CSS of a price comparator, where there is a specific disapproval because you use Bigshopper CSS for example. This has to do with the country you target. If you have a Google Merchant Center that is linked to Bigshopper Netherlands, you can only target the Netherlands. If you also want to target Germany from that account, then the products of that country will be rejected in your Merchant Center. The reason for this is that under every advertisement there will be a link of Bigshopper (the link "By Bigshopper"). If a user in Google clicks on that link (which costs you nothing), then Google requires that the user sees the right offer in the right language of the right country. Therefore, you cannot upload a feed targeted at Germany into an account linked to Bigshopper Netherlands. Bigshopper can create a new Merchant Center for you in Germany. As a Bigshopper CSS we can create unlimited Merchant Center accounts focused on one domain. This is different from Google CSS (where you can only verify and claim one account for your domain name).

If your account or specific products are rejected, please contact the Google Ads helpdesk if you have any questions about this. They can be reached on workdays until 5 p.m. on 0800-0202736. Keep your AdWords account ID and the Merchant Center account ID at hand.
 

Is it possible to claim my domain name in multiple Google Merchant Centers accounts?

Yes, you can. If you use Google CSS, you can verify multiple accounts with your domain name, but you can only claim one account on your domain name. This means that with Google CSS you can only use one Merchant Center actively to serve ads. With any other CSS, including Bigshopper CSS, it works differently. Every domain name can be verified and claimed by a Google CSS Partner at any time. In fact, it is possible to claim multiple Google Merchant Center accounts as a CSS Partner for one domain. This is also necessary in a number of cases. Suppose you have a .com domain name with 3 different languages (e.g. the Netherlands, German and French). Then under Bigshopper CSS you need to use 3 accounts for the same domain name: one Merchant Center account for the Netherlands, one for Germany and one for France. Google requires this, because there is a link to "By Bigshopper" under the Shopping ads, if a user in Google clicks on it, this user will go to the site of Bigshopper (and see related articles there). Google requires that the user is shown the related products in the right language of the right country. Therefore, each country must be linked to Bigshopper CSS in that specific country.

Please note that if you use affiliate marketing, it is also possible for affiliates in your program to verify and claim your domain name. If you do not wish to do so, please indicate this in the terms and conditions of your affiliate program. Bigshopper does not advertise affiliate feeds in the Merchant Center in any country or in any situation. Other CSS Partners will do this, please note this. If you work with Google CSS, you can see which CSS Partner has claimed your domain and possibly advertises with your products (whether or not as an affiliate). If you want to check this, you can log in to your Merchant Center. Then choose "Shopping ads" from the menu on the left and then select Configuration. You will now see a dashboard with all the CSSs that have claimed your domain name and may be advertising your products. If you use a CSS, for example Bigshopper CSS, you will no longer see this dashboard in your Google Merchant Center. You can then create a new Google Merchant Center for free (via Google CSS), where you verify and claim your domain name. If you do this, you will not lose your claim from your Merchant Center that is covered by Bigshopper CSS (despite the fact that you can receive a warning). After making a claim, you will be able to see in the Google CSS Merchant Center (which does not need to be active) the dashboard with all the CSS Partners who may be advertising your products.
 

In which countries can I use Bigshopper CSS?

At the moment, the Google CSS program is only active within Europe, because of the fine Google received from the European Union. There are now more than 20 countries where you can get the margin advantage through a CSS partner like Bigshopper. These are the Netherlands, Germany, Belgium, France, the United Kingdom, Ireland, Spain, Portugal, Italy, Greece, Switzerland, Austria, Hungary, Poland, the Czech Republic, Romania, Slovakia, Denmark, Finland, Norway and Sweden.
 

Where are the Shopping ads displayed via Bigshopper CSS?

The Google CSS program only applies to advertisements displayed on general search results pages. If a user goes to the "Shopping" tab in Google, Bigshopper is not visible as a CSS partner. These clicks do not occur via Bigshopper CSS, but via Google CSS. This also applies to all CSS Partners. The margin benefit only applies to all Shopping clicks from the normal Google search results pages (and not to other parts for which the Shopping feed becomes a user, such as remarketing and the Google Shopping tab). CSS Partners must provide each CSS account with an opt-in to be requested from Google, so that advertisements from CSS Partners are also visible on all other Google products (such as remarketing, the Google Shopping tab, etc.). When switching your account, make sure that the CSS Partner you choose has requested these opt-ins for each country. Bigshopper has activated all opt-ins in all countries. This includes the opt-in that your Google account specialist retains access to your Google Ads account (by default, your contact person loses this access, because a CSS Partner is seen as a competitor of Google, which means that Google employees are no longer allowed to have insight into those accounts).
 

How do I know which CSS partners are advertising on my behalf in Google Shopping?

As a CSS partner, it is possible to create a Google Merchant Center for any domain that is also verified and claimed. This seems unlikely, but that is what happens in practice. Only Google CSS Partners can do this, you cannot do this yourself with a Google Merchant Center that is not linked to a CSS Partner. Then you can only claim and use a domain name once in a Google Merchant Center. At CSS Partners this works differently. It is therefore possible that a CSS Partner uses Google Shopping on your behalf without your knowledge. That's why Google has a dashboard where you can see which CSS Partner has claimed your domain name and possibly advertises with your products (e.g. from an affiliate program).

If you want to check this if you are not using a CSS Partner, you can log in to your Merchant Center. Then choose "Shopping ads" in the menu on the left and then select Configuration. You will now see a dashboard with all the CSSs that have claimed your domain name and may be advertising your products. If you use a CSS, for example Bigshopper CSS, you will no longer see this dashboard in your Google Merchant Center. You can then create a new Google Merchant Center for free (via Google CSS), where you verify and claim your domain name. If you do this, you will not lose your claim from your Merchant Center that is covered by Bigshopper CSS (despite the fact that you can receive a warning). After making a claim, you will be able to see in the Google CSS Merchant Center (which does not need to be active) the dashboard with all the CSS Partners who may be advertising your products.

If you do not want one or more CSS Partners to have claimed your domain and possibly advertise your products, you can disable them via this dashboard. Google indicates that the processing of an unsubscription can take up to 24 hours.
 

Is it better to advertise in Google Shopping via a CSS Partner such as Bigshopper?

The choice is yours, but through a CSS Partner such as Bigshopper, the full bid you set in Google Ads within your Shopping campaign goes into the auction. If you do not use a CSS Partner, Google will deduct 20% margin from your bid and only 80% of your bid will be included in the auction. Competitors who use an auction, automatically bid 25% higher than you do (after all: if you both bid 50 cents in the auction, Google will deduct 20% from your Merchant Center. Only 40 cents will go into the auction. You then have to bid 25% more in order to bid 50 cents again, just like your competitor who does use a CSS Partner). If you hardly incur any costs in Google Ads, then the advantage is not great and it might not be useful to make the switch. If you spend about 250 euros or more on your Google Shopping, then it certainly pays to make the switch to a CSS Partner.
 

Will I keep my Google contacts after switching to Bigshopper CSS?

If you have been assigned one or more Google contacts, you will retain them after switching to Bigshopper CSS. Bigshopper has signed an opt-in document, in which we authorise Google to maintain access to accounts that are transferred to Bigshopper CSS. Please note that not every CSS has this in place, so you may lose your contacts with another CSS. Please check with the relevant CSS. Bigshopper has arranged this for all countries.

It is possible that your current contact may not be able to request certain items (e.g. beta's), in which case this can be done via 2 regular contacts at Google, which has been assigned to Bigshopper.
 

What is the delivery time of products on Bigshopper?

Bigshopper is a price comparison. This means that Bigshopper does not deliver products directly. If you are looking for the delivery time or other information about a product, it is best to click through to the supplier of your choice. On that page you may find the additional information. If this is not the case, please contact the affiliated web shop directly to request current stock data of products.
 

I use a Google MCA (Multi Client Account), does this have an impact on switching to Bigshopper CSS?

If you use a Google MCA (Multi Client Account) this means that you have one Google Merchant Center account, which includes multiple sub-accounts. Google does not allow an MCA to be covered by Google CSS and sub-accounts to be covered by another CSS. If you use multiple countries, it is not possible to place your MCA (the highest level) under one Bigshopper CSS. Each CSS (including Bigshopper CSS) has a specific MCA for each country under which accounts must be linked. An MCA cannot be linked if the MCA covers multiple accounts targeted at different countries. Google solves this by disconnecting the accounts from your MCA during the switch and then allocating the account to the MCA user, so that the account is not covered by the MCA, but you can access the sub-accounts when you log in with your login details. For several years now, it has been possible to manage multiple accounts with one Google login (one Google account can access up to 100 Google Merchant Center accounts).
 

What data can Bigshopper CSS see when I switch?

When switching to Bigshopper CSS, we never need access to your Google Ads account or to your data. In most cases (90% of the cases) we can switch your account using an account association switch. Your current Merchant Center will then be converted to Bigshopper CSS. Bigshopper will not have access to your account (including your Merchant Center). Important: Bigshopper works with many partners, in order to prevent us from being able to view the data of possible customers or customers of partners, we have indicated in writing to Google that we are not allowed to have access to accounts and/or data! Please note this when choosing a CSS Partner, not every CSS Partner may have indicated this (and then have access to your data!). If new accounts are created by Bigshopper (e.g. because you have one .com domain and have to target each country from a specific account when switching), Bigshopper will have access to your Merchant Center. Only the data that is visible there, will be accessible to us. If you don't want to do this, you can create new Google CSS accounts yourself and switch them to Bigshopper.
 

What impact can I expect in my account if I switch to Bigshopper CSS?

The expected impact depends on several factors. First of all, after the switch, 100% of your bid in your Google Shopping campaigns within Google Ads will be included in the auction. That's only 80% if you're still on Google CSS. While maintaining your existing bids, there will be a 25% higher bid in the auction.

You can reduce your bids by 20% to save costs. In practice, we see that most customers choose to keep their existing bids in order to achieve a higher percentage of display. Please note that this does not always have a positive effect: if you have very generic campaigns, a higher percentage of the display means that you are visible more often. This can lead to extra costs and does not always have to lead to an immediate increase in turnover. So keep a close eye on your campaigns and make adjustments where necessary. In many cases, we see a higher display share, making you more visible and with the same bids more volume.

There are a number of exceptions. If you use smart bidding (e.g. Target ROAS), a switch (both a switch from Google to Bigshopper or vice versa) will restart the learning period. This can cause your campaigns to perform worse in the beginning, because they have to find a balance in the new situation. Another exception occurs in a market with very little competition. You will then notice less difference. You may then be visible everywhere, without much competition. The impact is then less large (bidding in that case would not have a large impact).

The best metric to monitor your results after the switch is display share, but this can still give a distorted picture. After all: if you bid more, you enter the auction within the Shopping campaigns with more words (keywords on which you may not even be visible now). It is possible that the visibility on these new words is limited, so that the metric display share can also give a distorted picture. If you remain visible on the same words, display share is the best metric to see the change.
 

What is the difference between Bigshopper CSS and other CSS Partners?

Bigshopper has many advantages over other CSS Partners (see also the question: "Why Bigshopper CSS?"). Each CSS Partner has a different way of working and a different business model. Ask the relevant CSS Partner which model they use and make a choice on the basis of that model.
 

Can I advertise with different CSS Partners?

It is possible to work with several CSS Partners at the same time. Google indicates that it will always try to display the same product only once per search from one advertiser. Google does, however, indicate that in rare cases (where Google cannot see that it is the same product from the same provider), the same product from the same advertiser may be shown twice via different CSS Partners. Google also states that if multiple CSS Partners are used, this will not be detrimental to the CPC, as the same advertiser cannot compete with himself in the auction. We recommend that you only use one CSS Partner. There are several CSS Partners who offer to use your campaigns (sometimes performance based). They then buy in at the same auction as you do, so there is competition between both: either you are visible, or the CSS Partner advertising on your behalf. Although this does not increase the CPC, it does ensure that the account with the highest bid is visible (all other factors being equal), so that you are no longer fully visible with your own account. We therefore advise you to keep your Google Ads under your own control and to choose one CSS Partner.
 

How can I switch back to Google CSS or another CSS Partner?

If you want to switch back to Google or to another CSS, this is possible. In most cases, Bigshopper gives you one month's notice. This means that you still have one full calendar month left in your contract with Bigshopper. Before the end of the contract, you can switch back to another CSS Partner if you wish. Switches take place weekly on Wednesdays. In order to switch back to Google CSS (or to another CSS Partner), we need a consent mail, in which you indicate that you want to switch back. Please contact Bigshopper's support team to receive the correct consent mail, if you return that line of text to us, we can submit your request to Google.
 

Is it possible to become visible on Bigshopper with an affiliate feed?

This is not possible. You can only join Bigshopper directly. We want traffic that comes in to our paying customers and not for us to forward that traffic to competitors on the basis of affiliate marketing. This does happen at other CSS Partners, but we do not. Only in countries where too few customers are connected (e.g. new countries where Google Shopping was launched in 2019, such as Greece, Romania, Finland, etc.) are some affiliate feeds used to meet the requirements of the Google CSS Partner Program (this requirement includes a minimum of 50 shops in each country to be compared). If there are enough paying customers in these countries, the affiliate feeds will be removed.
 

What does Premium Google CSS Partner mean?

There are several types of CSS Partners. First of all, there is the "Active CSS", which is a CSS that does not meet Google's strict requirements and is therefore not a Google CSS Partner. Support with these "Active CSS" and is minimal. There is also a CSS Partner: this meets the minimum Partner requirements of Google: there are Google Ads certified employees (both Google Fundament and Google Shopping exam must be passed), at least 100 customers must use Google CSS and there are requirements regarding the price comparison website (minimum 50 connected customers, specific requirements regarding search function and filter functions, etc.). A Google CSS Premium Partner meets even stricter requirements and has connected at least 500 customers. This not only concerns 500 customers who are visible on the price comparison website, but also 500 customers who have at least been switched within Google Shopping (with a Merchant Center switch). Bigshopper meets all strict requirements and has been a Premium Partner since August 2018. The advantage of a Premium Partner over a normal Partner is that there is extra support and that Premium Partners are also invited to specific workshops. If you would like to read about the differences, please visit the Google CSS Partners page: https://comparisonshoppingpartners.withgoogle.com/become_a_partner/
 

How do I start at Bigshopper CSS and how long does this process take?

Starting with Bigshopper CSS is easy. Contact us and we will send you an order confirmation. Once it has been signed, we will need another feed (containing all the products we can load on Bigshopper) and finally a consent mail. This is a short e-mail in which you indicate that you are the administrator of the Merchant Center, the e-mail also contains the ID of your Google Merchant Center and that you grant access to switch the account to Bigshopper CSS. Once a week on Wednesday, all switches are implemented. If you want to start quickly, please keep in mind that you have to provide us with the necessary information before Wednesday. If you only want to use Bigshopper without CSS, all you need is an order confirmation and a feed.
 

As an online marketing agency or self-employed person, how do I connect my clients to Bigshopper CSS?

If you are a self-employed person, an online marketing agency, a web builder or another organisation that wants to bring multiple customers to Bigshopper CSS, we work with a partner model. See also our partner page for more information and affiliated partners. If you are interested, we advise you to contact our Bigshopper support team (this can be done via the partner page, but also via the contact page).
 

Can Bigshopper manage my Google Ads/Google Shopping campaigns?

No, Bigshopper does not manage Google Ads campaigns for customers. Bigshopper also does not advertise on behalf of customers via affiliate marketing, for example. If you would like to outsource your Google Ads campaigns to an online marketing agency, we recommend that you contact one of our partners on the partner page.

Bigshopper does use Google Comparison Listing Ads. These are advertisements that can and may only be used by comparison companies. Bigshopper strives for full visibility. This visibility is included in your monthly costs. More information about Comparison Listing Ads can be found at https://support.google.com/google-ads/answer/9262823?hl=en-GB
 

What are Comparison Listing Ads and can I use them?

Comparison Listing Ads is a new advertising format from Google Ads, which can only be used by CSS Partners (price comparators). These are advertisements that are visible on an extra tab in addition to the normal Google Shopping advertisements (see for an example and more explanation: https://support.google.com/google-ads/answer/9262823?hl=en-GB). Because you cannot use these advertisements yourself, Bigshopper uses these advertisements. We strive for optimal visibility. This means a high display share and no exclusion keywords. This paid visibility does not involve any additional costs for you, this is included in your monthly fee. Bigshopper uses Comparison Listing Ads in all countries where this is possible for optimal coverage.
 

What are the costs of connecting a webshop to the Bigshopper CSS?

The costs of Bigshopper CSS depend on a number of factors, including the number of countries in which you advertise. Please contact Bigshopper to receive a tailor-made proposal. You can contact us by clicking on "Contact" at the bottom of this page and filling out the form on that page.
 

How do I contact Bigshopper?

If your question is not answered on this page or if you want more information, please contact us via the contact page. You can reach us by phone or by mail.

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